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Frederic Isaac (left), the surviving eldest son, was keen on helping the business to flourish and became the company chemist. He developed Soluble Starch from potato flour, sago starch and Wheaten starch powder, which the company then sold to the perfumery and confectionery industries. The Great Potato Famine in Ireland (1845-1847) caused the prices of the constituents of Starch to vary wildly, but Reckitts were in a good position to vary these to suit the market, whereas other manufacturers had stuck with only one major component of the starch that they made. |
In 1843 George persuaded his parents to let him try his hand at selling and crossed the Humber into Lincolnshire on his first journey.
Basil Reckitt writes: Had he not done so, "the startch business of those early days might well have died in its infancy. "He was a man of considerable imagination and strong emotions, a great reader and a conscious stylist in his writing of letters and diaries ... but as a business man his strength was as a salesman, and his persuasive powers seem to have been considerable." George (left) and then James joined the business and set about selling this improved Soluble Starch. As each son joined the company, its name was changed; from Isaac Reckitt Limited to eventually Isaac Reckitt and Sons Limited. Francis was the last to join the sales team. The company started making money. A second product, dietetic arrowroot was introduced. Later George looked after the sales in the southern half of the country and established the London business, which he ran as a completely separate branch of the Company. |
The importance of advertising was discussed by the three brothers and a variety of types of advertising was tried in about 1850 but with not much early success. Another idea was born out of royal patronage and a package of the Soluble Starch was sent to the Chief Laundress in the Russian Emperor's palace in St. Petersberg (now Leningrad) and another to that of the Emporer Louis Napoleon III of France. Nothing was heard from the Russians, until enquiries were made in London, when a reply was forthcoming that the samples had proved highly satisfactory. The Reckitts brothers jumped at this opportunity to advertise their product as being supplied to the Imperial Laundries. James Reckitt (left) as a young man |
In 1850 Francis was urging the importance of advertising. At this time he was the company's salesman in the north-east, Yorkshire and Lancashire. In the autumn of 1851 the Great Exhibition took place in the Crystal Place in Hyde Park, London and Reckitts' products were on display together with the royal warrants of appointment. A second corner was turned as their starch was being highly commended for its quality. Francis Reckitt (left) in about 1870 When, in 1917, he died, in his ninetieth year, the Company's Board passed the following resolution: "Mr Reckitt has been most intimately associated with the business from his youth and the great success it has attained is largely to be attributed to his great enterprise as a Founder, Manager, Director and Chairman of the Company." |
Basil Reckitt wrote of his great grandparents: "He [Isaac] and Ann held it [the family] together by ties of affection and loyalty, which had a great effect on the way in which the business was built up." Mrs. Hudson, a friend, wrote: "I can visualise the whole scene ... We were taken into the dining room. The table was spread with beautiful dishes of dessert, as they dined early. When we entered the room and were announced, James was standing by the table; his mother was seated, dressed in a handsome grey silk dress, with beautiful white French lace trimmings on the bodice and a white sort of mob cap such as all Quaker ladies wore in those days. By her side stood Kathleen Saunders (soon to be Mrs. James Reckitt) - such a sweet and pretty Quaker girl - I fell in love with her at once. I also thought Mrs. Reckitt was the most beautiful old lady I had ever seen." Ann Reckitt (left) in later years |
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Let us gather up the sunbeams
Lying all around our path, Let us keep the wheat and roses Casting out the thorns and chaff Let us find our sweetest comfort In the blessings of to-day With a patient hand removing All the briars from the way. CHORUS. Then scatter seeds of kindness Then scatter seeds of kindness Then scatter seeds of kindness For our reaping by and by. |
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